Sidsel has worked around the world with international clients and amazing photographers. She has worked for magazines like Vogue, Elle, Wallpaper and VS. Magazine and since 2009 she has worked as a product developer for Gosh Cosmetics.

In collaboration with Morten, I made a portfolio that puts her beautiful and diverse work in focus. The end result is a simple and modern website that provides the pictures with the space they need in order to bring about her unique attention to detail.



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Weekendavisen is a Danish newspaper published once a week – every Friday. It is traditional in the sense that it has no significant presence in digital media. The newspaper is very text-heavy and is primarily read by highly educated people. The content is a thorough analysis and perspective on current events, giving readers a new angle on the news.

It was important for me to create a unique tool for the iPad instead of just using it as another medium for the dissemination of content. In addition to give the users a good reading experience, it should also take into account their specific needs. One of the things I learned by talking to the readers was that, many of them used Weekendavisen as a research tool, the young readers used it in relation to their school and older readers used it for work purposes. I therefore created an extensive archiving tool which gave the readers an opportunity to create and share notes, linking to specific points in the article.
Weekendavisen do not write about what is happening in the world right now, but their content are based on it. I saw it as a prerequisite that the reader could bind the contents up against the current worldview and see articles put into context.

Weekendavisen get a lot of their inspiration from southern european newspapers, which is a characteristic and a differentiating factor in the Danish newspaper market.
It was important for me to stick with the neoclassical look, but give it a contemporary look that works on multiply media platforms such as iPad and larger computer screens, but also in the printet newspaper.


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While in the summer Copenhagen is bursting with an impressive and diverse range of festivals and other cultural events, it's a little slack in the winter. FROST festival will awaken Copenhagen its winter hibernation and bring back life into the town.

We created a vibrant and fresh identity for the FROST festival, that lighten up the dark winter months in Copenhagen.


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Fredrik Ödman is the photographer who has the ability to create an alternative reality, bluring the boundaries between photography and painting. His pictures take you on an extraordinary journey into the borderland between dream and reality. Fredrik shows in his photographic montages an extraordinary technical skill.

This site continues to gain massive attention (not least thanks to Fredrik's beautful work) and is counting over half a million unique visitors since launch in mid 2010.



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Their target audience is made up of career people, mostly men. They enjoy good food and good wine, but do not necessarily want to cook themselves, instead they seek inspiration and knowledge in the magazine.

We have developed an iPad version of gastro which gives the same good reading experience as you also receive in the printed magazine, at the same time it has become a tool where you can expand your knowledge about food and wine.


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